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Hi,
This webinar was anchored by representatives of Forrester Research Inc. and ClimateWorks. I was able to gather that: when data (content) is unstructured, the result is employees having challenges to access information to help customers out. Two techniques were then analysed:
Knowledge Management: This gives ordered and easy access to these contents enabling employees to get their work done.
Collaboration: This helps groups of users working together in time to achieve a common goal.
Social Knowledge Exchange is hence an active and collaborative use of information that supports organisational objectives.
Social Knowledge Exchange therefore makes use of effective knowledge sharing within an organization which gives rise to greater talents, revenue and innovation.